Eight Benefits of SEO in Connecticut

Opening a store in Connecticut and having an online presence requiring SEO (Search Engine Optimization) presents a new list of tasks. SEO can seem overwhelming, but its concept is quite simple. In this article, we’ll take a logical view of SEO and list the eight top benefits of implementing it into your website’s marketing strategy.

SEO is an abbreviation that stands for Search Engine Optimization. Very simply put, this just means that your website is optimized with keywords, relevant page names, and meta-tags that make it easy for search engines to index your site and make it available in the SERP (Search Engine Results Page) for potential customers seeking your product or services.

The jargon used to describe SEO is part of what makes it so overwhelming. Meta-tags and keywords aren’t so difficult. Think about when you’re visiting a website, and you hover your mouse over an existing link. Sometimes, there is a message that pops up. This is simply a ‘display’ tag in HTML. Somebody inserted that text – not only to help readers identify the destination of the link but also to improve their SEO.

You know that text description that shows up when you click a link that seems to have issues? It may tell you what should be there. Perhaps you’ve seen a description text rather than a picture. That is an ‘alt’ tag. It shows viewers what’s missing in the event of display issues.

The evidence of these tags is only sometimes seen by viewers, but they’re always seen by search engines. They provide small, yet powerful opportunities to jam-pack keywords into your website without convoluting the text and making it difficult to read.

The entire process of optimizing your site could take another article to explain, but to help you as you build or re-work your site to include SEO in CT, for example, we will just mention that it’s important to take a few keywords and use them on different pages of your website. Instead of naming your pages by numbers, consider naming them using the keywords that you choose for each page.

So why is SEO so important?

Improve Relevance

One of the most important aspects of a site looked at by search engines is the site’s relevance to each search. Not only that, your site is rated on its relevance to the actual product and service you offer. If you have an amazing product, but it’s not described properly or assigned relevant meta-tags, the search engines won’t know that your site is the best one to show potential customers.

Free Marketing

People trust their favorite search engines, and that translates to free marketing. If your SEO is strong, people can find your site and conduct business with your company while you’re sleeping.

Improve Trust

Since people rely on the information displayed by search engines, they will be more likely to visit your site if its SEO enable your company’s website to show up on the first page. Customers will enter your online store with a sense of trust, and it will only improve once they see they have found what they are looking for. The more relevant each page is, the higher the likelihood that somebody found exactly what they needed, and that means conversion!

Online Visibility

Think back to before the age of the internet. If a company wasn’t listed in the phone book and local circulations, the chances of their being found were low. Websites are the same way. If you have a store in Connecticut and you want your customers to be able to find you online, SEO is the way to make sure you’re reaching your target audience.

Wider Reach

You may be looking to expand. Proper use of SEO can help you branch out into other states and even ship products or offer services nationwide – if not worldwide. Just because you’re based in CT, that doesn’t mean that search engines can’t show your company’s website to a potential customer in another part of the country.

Network and Linking Opportunities

One of the best things about your website and blog is fully optimized for search engines is that other similar or complementary companies will be interested in linking to certain pages of your site. That further improves your SEO, because it increases your relevance and presence online.

Expand Your Knowledge

Learning about SEO opens up doors for other valuable knowledge. For example, while researching specific search engines, you may learn about creating a profile and adding your company’s physical address and phone number, making it easier for local patrons to find your storefront location. Looking up keywords can also provide excellent ideas for article and blog topics. The more content you’re inspired to create, the more profound your online presence will be.

Reduce Marketing Expenses

Any new business is going to have to designate a certain portion of the budget to marketing. However, the longer you’re in business, the more content you create, and the more you focus on building each page of your site with SEO in mind, the higher your company’s website will climb in search engine displays. Once you make it to the top, you will see that you don’t have to spend as much on marketing, because customers will be searching for you, and locals in Connecticut will be showing up because they found you online as a result of your effective SEO.

Hotel Management Systems Help Small Hotels Thrive

The unique things focused on attracting the interest of the millennial generation are common topics during service meetings and conferences. Just the past few years have seen the introduction of robotic desk clerks and porters to the world’s hospitality industry! It’s all part of an objective to deliver excellent customer service through plans and techniques that motivate recommendations and returns from every visitor.

Owners and managers of small hotels face a variety of challenges to respond to the competition from large chains. Free Wi-Fi, 400-count linen, and multichannel flat-screen color TVs are no longer regarded as perks. Young travelers, Baby Boomers, and the senior citizens beyond that group feel they should be provided at no additional cost. A hotel management system helps meet the myriad of expectations successfully when it is combined with your expertise, patience, and a plan.


1.Save time. Make a list of daily, weekly, and monthly tasks. Note what time they are done and who does them. Like many independent business owners, you’ll probably be jotting your own name quite a bit. A software program that analyzes the detailed information is programmed to consolidate and arrange the workload. Staff (including you!) has the ability to complete most, if not all, reports speedily. Helpful hints on tasks to include are:

  • Taking reservations
  • Room assignments
  • Calendaring dates
  • Check-in and check-out
  • Guest information like names, phone numbers, and credit card information.

2.Increase occupancy. All-in-one hotel management systems that are designed for small, independently owned hotels boost occupancy in several ways. Guests can make reservations at their convenience with a secure online connection. One click. That’s it. Millennials prefer to process their requests quickly. Customers who prefer to book their room by calling the desk and speaking with a live representative still have that option – but you’ll see it happening less and less. Customers also prioritize their busy schedules and the more user-friendly your program is, the better they’ll like it.

3.Build customer loyalty
by letting customers know they’re important. Use some of the time you save to meet and greet customers. Returning clientele appreciate being acknowledged by name. Follow up on comments posted on Facebook, Yelp, and other social media review sites. One negative comment with no rebuttal or apology can redirect a potential guest to another hotel site.

4.Maximize the Property Management System (PMS)

PMS with cloud storage is easy to maintain because the vendor takes care of technical details like data security, software updates, and maintenance. Access reports from your home or office computer or any other device with Internet capability from any location in the world with Internet access. Authorization keeps data secure.

Confirm the hotel management system you choose to use is programmed to synchronize data between departments. It avoids cumbersome build up of outdated hotel and guest information. Hotel staff can save time by reviewing and updating data on a mobile device instead of having to return to the centralized computer in the reception area to process changes. Walk away from the desk now and then knowing that you can pull up a file, check on a delivery, or verify the schedule from your Smartphone. Review the objective and list of tasks to verify the software system being considered will accomplish your objectives.


The 2010 Green Travel Summit is produced by Unicomm, LLC the producers of The Travel & Adventure Show™ and founding member of the Adventure Council.

The Travel & Adventure Show™ is the world’s largest active and adventure travel show for trade and consumers. Each year over 70,000 travelers, 3,000 travel agents, 800 members of the press and over 6,000 travel trade representatives attend Adventures in Travel Expos in the top US gateaway markets, Los Angeles, Washington D.C., Chicago and New York.

The Show highlights responsible, experiential, active, adventurous, cultural and heritage travel with exhibitors, presentations,hands-on adventure experiences and cultural performances. For more information,visit the Travel & Adventure Show™ website at http://www.adventureexpo.com

The Adventure Council™ believes that the earth’s cultural and natural heritage must be maintained if future generations are to enjoy the challenges, rewards, and educational value of Adventure Travel. The Adventure Council™ recognizes that adventure travel is one of the fastest growing sectors in the global tourism industry. It also recognizes that adventure travel can be an opportunity for protecting the earth’s diverse cultural and natural heritage, upon which the future of adventure travel depends.