Opening a store in Connecticut and having an online presence requiring SEO (Search Engine Optimization) presents a new list of tasks. SEO can seem overwhelming, but its concept is quite simple. In this article, we’ll take a logical view of SEO and list the eight top benefits of implementing it into your website’s marketing strategy.
SEO is an abbreviation that stands for Search Engine Optimization. Very simply put, this just means that your website is optimized with keywords, relevant page names, and meta-tags that make it easy for search engines to index your site and make it available in the SERP (Search Engine Results Page) for potential customers seeking your product or services.
The jargon used to describe SEO is part of what makes it so overwhelming. Meta-tags and keywords aren’t so difficult. Think about when you’re visiting a website, and you hover your mouse over an existing link. Sometimes, there is a message that pops up. This is simply a ‘display’ tag in HTML. Somebody inserted that text – not only to help readers identify the destination of the link but also to improve their SEO.
You know that text description that shows up when you click a link that seems to have issues? It may tell you what should be there. Perhaps you’ve seen a description text rather than a picture. That is an ‘alt’ tag. It shows viewers what’s missing in the event of display issues.
The evidence of these tags is only sometimes seen by viewers, but they’re always seen by search engines. They provide small, yet powerful opportunities to jam-pack keywords into your website without convoluting the text and making it difficult to read.
The entire process of optimizing your site could take another article to explain, but to help you as you build or re-work your site to include SEO in CT, for example, we will just mention that it’s important to take a few keywords and use them on different pages of your website. Instead of naming your pages by numbers, consider naming them using the keywords that you choose for each page.
So why is SEO so important?
One of the most important aspects of a site looked at by search engines is the site’s relevance to each search. Not only that, your site is rated on its relevance to the actual product and service you offer. If you have an amazing product, but it’s not described properly or assigned relevant meta-tags, the search engines won’t know that your site is the best one to show potential customers.
People trust their favorite search engines, and that translates to free marketing. If your SEO is strong, people can find your site and conduct business with your company while you’re sleeping.
Since people rely on the information displayed by search engines, they will be more likely to visit your site if its SEO enable your company’s website to show up on the first page. Customers will enter your online store with a sense of trust, and it will only improve once they see they have found what they are looking for. The more relevant each page is, the higher the likelihood that somebody found exactly what they needed, and that means conversion!
Think back to before the age of the internet. If a company wasn’t listed in the phone book and local circulations, the chances of their being found were low. Websites are the same way. If you have a store in Connecticut and you want your customers to be able to find you online, SEO is the way to make sure you’re reaching your target audience.
You may be looking to expand. Proper use of SEO can help you branch out into other states and even ship products or offer services nationwide – if not worldwide. Just because you’re based in CT, that doesn’t mean that search engines can’t show your company’s website to a potential customer in another part of the country.
Network and Linking Opportunities
One of the best things about your website and blog is fully optimized for search engines is that other similar or complementary companies will be interested in linking to certain pages of your site. That further improves your SEO, because it increases your relevance and presence online.
Expand Your Knowledge
Learning about SEO opens up doors for other valuable knowledge. For example, while researching specific search engines, you may learn about creating a profile and adding your company’s physical address and phone number, making it easier for local patrons to find your storefront location. Looking up keywords can also provide excellent ideas for article and blog topics. The more content you’re inspired to create, the more profound your online presence will be.
Reduce Marketing Expenses
Any new business is going to have to designate a certain portion of the budget to marketing. However, the longer you’re in business, the more content you create, and the more you focus on building each page of your site with SEO in mind, the higher your company’s website will climb in search engine displays. Once you make it to the top, you will see that you don’t have to spend as much on marketing, because customers will be searching for you, and locals in Connecticut will be showing up because they found you online as a result of your effective SEO.